Cookie Policy
Last Updated: July 2026
Welcome to the Cookie Policy for British Pest Authority. This Cookie Policy applies to our main website, britishpestauthority.co.uk, as well as all of our subdomains, including quote.britishpestauthority.co.uk (collectively referred to as the “Website”).
This Cookie Policy explains how we use cookies and similar technologies when you visit our Website, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
1. What Are Cookies?
Cookies are small text files that are stored on your computer, smartphone or other device when you visit a website. They allow websites to recognise your device, remember your preferences, improve functionality and help website owners understand how visitors use their sites.
Some cookies are essential for the Website to function correctly, while others help us improve our services or measure the effectiveness of our marketing.
2. How We Use Cookies
We use cookies to:
– Ensure our Website functions correctly and securely.
– Remember your cookie preferences.
– Understand how visitors interact with our Website.
– Improve the performance and usability of our services.
– Measure the effectiveness of our advertising campaigns.
The cookies we use fall into the following categories.
Strictly Necessary Cookies
These cookies are essential for the operation of our Website. They enable core functionality such as page navigation, security, network management and submitting quote or contact forms. Without these cookies, parts of the Website may not function correctly.
Legal basis: These cookies are necessary for the operation of the Website and do not require your consent under UK law.
Performance & Analytics Cookies
These cookies help us understand how visitors use our Website by collecting anonymous or pseudonymous information about page visits, navigation paths, performance and user interactions. This information helps us improve the Website and the services we provide.
Examples include:
– Google Analytics 4
We only place these cookies after you have provided your consent through our cookie banner.
Marketing Cookies
Marketing cookies help us measure advertising performance, understand which marketing channels generate enquiries and deliver more relevant advertising to users who have consented.
Examples include:
– Google Ads Conversion Tracking
– Google Ads Remarketing (where enabled)
– CallRail call tracking and marketing attribution
These cookies are only placed after you have provided your explicit consent.
3. Cookie Consent
When you first visit our Website, you will be presented with a cookie consent banner.
You can choose to:
– Accept all cookies.
– Reject all non-essential cookies.
– Customise your preferences by cookie category.
Non-essential cookies will not be placed on your device until you have actively consented.
You can change or withdraw your consent at any time by selecting Cookie Settings on our Website.
4. Cookies We Use
The cookies used on our Website may include the following.
| Cookie | Provider | Purpose | Typical Duration | Category |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors for analytics | 2 years | Analytics |
| ga* | Google Analytics | Maintains session and usage statistics | 2 years | Analytics |
| _gcl_au | Google Ads | Measures advertising conversions | 90 days | Marketing |
| _calltrk* | CallRail | Call tracking and marketing attribution | Varies | Marketing |
Please note that the cookies used on the Website may change as we update our services or introduce new functionality. This Cookie Policy will be updated where appropriate.
5. Managing Cookies
In addition to using our cookie banner, most web browsers allow you to manage cookies through your browser settings.
Depending on your browser, you can:
– Block all cookies.
– Delete existing cookies.
– Allow only certain types of cookies.
– Receive notifications before cookies are stored.
Please note that disabling strictly necessary cookies may affect the functionality of certain parts of our Website.
6. Third-Party Services
Some cookies are placed by trusted third-party service providers that help us operate our Website and measure the effectiveness of our marketing activities. These providers may process information in accordance with their own privacy policies.
Our Website currently uses services provided by Google and CallRail.
7. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use, our business practices or applicable legal requirements.
Any updates will be published on this page together with a revised Last Updated date.
8. Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact us using the contact details provided on our Website.